Parent Zone has a whole team of astonishingly talented people, each bringing their own skills and enthusiasms to helping families flourish in a digital age.
Vicki Shotbolt, CEO and founder
Vicki Shotbolt is the founder and CEO of Parent Zone, which she started in 2005 when mobile phones were things you used to make phone calls with. She often speaks publicly about parenting and digital issues and is on the executive board of the UK Council for Internet Safety (UKCIS). Vicki likes sailing and is proud rescuer and owner of Teddy the dog.
Sophie Linington, deputy CEO
Sophie joined Parent Zone in 2007 and has utilised her extensive experience in supporting parents and families in the development and management of a range of programmes at PZ over the years, including our partnership with the Home Office - Resilient Families, and Parent Info as well as designing and delivering training both internally and externally. She currently leads on social impact, and is driven by understanding and increasing the difference Parent Zone makes for families. She lives in Watford with her husband, two teenage sons, and a high maintenance cat.
Joe Shotbolt, chief financial officer
Joe heads up finance and operations at Parent Zone. He served in the Royal Marines for 16 years before going on to be a physiotherapist for the NHS and two football clubs. He joined Team PZ in 2012 and has been keeping the business ship-shape ever since! When he’s not at work, he puts us all to shame with his dedication to keeping fit – triathlons, pentathlons, skiing and sailing – or daydreams about being an astronaut.
Cliff has over twenty years' experience developing digital services that enable people to access help, connect with others and learn. He previously led on digital engagement for the Children's Commissioner for England. Cliff is an Associate for Carnegie UK Trust's youth digital inclusion programme #NotWithoutMe and he established 'More Than Robots’ - a platform for practitioners working with young people online. He still struggles to wire a plug...
Yasmin manages all Parent Zone products and services. She has a keen interest in the impact of digital technology on families and is continually reassessing and improving resources to best support families in this tricky area. Studying languages at university gave her a taste for travel. Her favourite place in the world is Venice. Unfortunately, our office is in a decidedly less romantic location - Angel, North London.
Geraldine Bedell, executive editor
Geraldine is our Executive Editor, shaping content. Geraldine worked for 10 years as a writer at the Observer. Before that she was a columnist and writer for the Independent. She has written for most national newspapers and a wide range of magazines, and produced and presented documentaries for Radio 4. She was the founding editor of Gransnet and has published several books of fiction and non-fiction.
Megan Rose, head of partnerships
Megan is our head of partnerships, where her background in teaching comes in handy for ensuring all our projects run smoothly. She is passionate about Parent Zone's social impact and loves how it is achieved through the partnerships programme. Her latest interest is learning how policy can evolve in order to support children in their online world. When she isn’t working, you can find her at the gym, booking tickets to a West-End show or hunting for (yet another) pair of shoes…
Tamara Miller, head of digital
Tamara joined Parent Zone after ten years of working as a digital project manager and user-experience consultant in both Germany and the UK. An accomplished tech wiz - she is our go-to for anything digital. When she is not managing our digital services and team, you can find her at the gym training for her upcoming triathlon, or finessing the art of Thai boxing! As well as being a personal trainer and nutrition coach, Tamara is an early-bird, and the first point of call if you want a little motivation and a lot of exercise tips!
Rebecca Lee, executive assistant
Rebecca is the EA to Parent Zone’s CEO. She is passionate about educating young people in the fast-paced world of technology, and has been inspired by volunteering in schools and at an art charity in London. Originally an interior design wiz, you can either find her searching for her next innovation from her travels and love of nature to paint her up-and-coming masterpiece – or putting her stored energy into training for her next marathon.
Colin Wright, logistics manager
Colin brings his experience in hotel management and building skills to help manage our logistics. He loves sailing and is an enthusiastic volunteer with Visually Impaired Sailing Association-GB, who empower, motivate and encourage both blind and visually impaired people to enjoy getting stuck in and involved in something that’s great fun.
Giles has worked in various writing and editing roles for consumer titles – writing about anything and everything, from sports, music and film, to whisky, dinosaurs and the respective merits of 10p shopping bags. He is dad to two children – through whom he is learning the various possibilities and pitfalls of Minecraft and Roblox – and is a parent governor and safeguarding lead at their primary school.
Tim Joined the team in April 2018, having taught Music Technology for 17 years. Tim works across our studios on the Be Internet Legends online program, as well as a number of other projects. When not working he enjoys spending time in his music studio and building Lego!
Lottie joined the partnerships team in October 2019. She studied History at Edinburgh and after graduating she spent two years out in Australia – at one point looking after 4 little boys in the outback! When she's not working, she is busy making embroideries or getting creative with all things arts and crafts.
Alex Seltsin, web developer
Alex is our go-to-guy for all things technical. Although this is his first job in the UK, he's already made huge improvements to our website and is currently developing new, exciting areas for our members. In his spare time he enjoys playing a variety of sports - particularly swimming, basketball and volleyball - and is a major lover of all things Peter Jackson.
Kriss worked in IT support for many years before changing paths to focus on software engineering. He works a lot on Be Internet Legends programme with Google – usually causing chaos in the backend while simultaneously making the front end look pretty. When he's not working you can find him playing guitar or making noise in his home studio.
Following a background in Finance, Hayley Joined Parent Zone April 2019 as a schools outreach coordinator for Be Internet Legends. She has two young children and loves to travel when she has spare time! After living in Australia for a few years Hayley moved back to Yorkshire as she missed gravy on chips.
Samuel Stuart, policy associate
Sam started at PZ as a research intern before beginning his role of policy associate. Working across social impact, policy and digital; Sam got his masters in philosophy and public policy at LSE before bringing his skills to us. Fascinated by the human and social consequences of emerging technology, Sam hopes to improve the social impact of digital progression on young people. When he isn’t working, you’ll find Sam brewing the best cup of tea in town. He hopes to one day own a greyhound called Earl (extra brownie points for those who get the pun).