For their future
At Parent Zone, we believe the online world offers enormous opportunities to children and young people. As the experts in digital family life, we know tech also poses huge challenges.
Our purpose is to help children face the digital future with confidence. To feel secure, to be resilient.
And it’s our belief that we can create the best online world for young people – by working with all those who care about our children’s future and those who have the power to change it.
Parents really matter
Parenting has a huge impact on outcomes for children – only poverty is a bigger factor. We work directly with parents, helping them to feel confident enough to enjoy parenting in the online world. We believe parents have great skills and resources, and deserve support.
We also work with teachers and the professionals to whom families turn for advice; with tech companies; and with policymakers.
Together, we find ways to help children make the most of digital technologies. We help them understand how to identify and avoid the risks, and encourage them to be themselves online and be happy.
In little more than a decade, our world has changed out of recognition.
The abrupt shift to the machine-learning age has presented great challenges.
But the solutions to many of the world’s problems are increasingly digital solutions. Opportunities, both for individuals and society, will inevitably have technology woven through them.
Citizens of the twenty-first century will need to move seamlessly between online and offline.
And young people will have to be at home in the digital world without losing sight of the values that make the offline world work.
The children of today need to share and collaborate.
They'll need to be generous and social. And they’ll need to do all of it digitally.
To get there, they’ll need the help of their parents.
Digital technologies are here to stay – and we want to see a digital world that offers opportunities for problem-solving, for creativity, for joy, and for simply having a good time.
We believe that’s the digital future that parents want for their children: open, adventurous, exciting, better.
And that’s where Parent Zone comes in.