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Name change and a new pair of specs for Snapchat

By Ann-Marie Corvin

Snapchat, the firm behind the hugely popular imaging and messaging app, has changed its name as it seeks to reposition itself as a digital camera company. 

While the picture messaging app will still be known by its original name, the firm itself will now be known as Snap Inc as it works on a host of other imaging products that can be integrated into its social media network.

The first to be announced is Snap Inc’s own answer to Google Glass – simply called 'Spectacles' - which are sunglasses with an integrated video camera that connects directly to Snapchat via Bluetooth or Wi-Fi.

Snap Inc claims that the camera captures the human perspective with a 115-degree field of view using a discreet button on the frame. The company adds that it will be possible to take a day’s worth of images on a single charge, but recording will be limited to 30 seconds per snap.

Footage will be viewed in the 'Memories' section of the Snapchat app and will appear in a circular format - ending the need to choose between filming in portrait or landscape.

Snap Inc adds the footage will play in full screen across any device.

The glasses come in three colours and are reported to retail at around £100 (as opposed to Google Glass’s £1000 price tag).

Google stopped producing its own headsets – which received criticism and legislative action due to privacy and safety concerns - last January.

Much of the controversy around Google Glass surrounded people not realising that they were being filmed covertly.