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Response to the DCMS Call for Evidence on Loot Boxes

Parent Zone welcomed this call for evidence as an opportunity to highlight the ways in which loot boxes can encourage gambling-like behaviour and the need for policy reform in this area.

We have previously conducted two independent research projects, qualitative and quantitative (with IPSOS Mori), into the links between gambling and online games.

The first – Skin Gambling: Teenage Britain’s Secret Habit – focused on skin gambling. The second, The Rip-Off Games: How the new business model of online gaming exploits children, looked at loot boxes. Both reports demonstrate the widespread phenomenon of children gambling via games.

We believe that it would be in the best interests of children to bring loot boxes under gambling regulation. You can read our full response below.

Parent Zone research, reports and policy responses are developed and funded directly by Parent Zone and are entirely independent of any other projects.