“There are loads of different safety tools across all of the different services [...] it can feel a little bit overwhelming for anyone that’s trying to navigate them.”

Safety tools are designed to help keep users safer online. For families, they might help parents know how long their child spends on a platform, report or block, or filter out inappropriate content and search results.

Even so, many families are different, so how do tech companies design these tools to meet the needs of all types of users?

In the latest episode of Tech Shock, Emma Higham from Google Search joins Parent Zone CEO Vicki Shotbolt to discuss the secrets behind the development of safety features.

You can listen to the episode in full, here.