Communicating about Child Financial Harms
A Future Narratives Lab guide for organisations on how to most effectively communicate to raise awareness of Child Financial Harms as a distinct and urgent issue.
The purpose of this guide is to concisely outline some emerging principles of how to most effectively communicate to raise awareness of Child Financial Harms as a distinct and urgent issue, in particular to media and policy audiences.
The guide also aims provide a useful resource to organisations considering advocacy on the issue to these audiences, and for making the case within their organisations to focus on the issue.
More generally, the guide can be used to begin building a common language around Child Financial Harms, that can establish it as a prioritised subject requiring urgent action.
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This guide was produced through a process involving extensive desk research, discourse mapping, narrative analysis, stakeholder interviews and testing with target audiences across 2024. It will continue to evolve to incorporate feedback and learnings from implementation.