Why parenting matters
Engaged, nurturing, consistent, authoritative parenting can improve a child’s education, health and opportunities.
Next to poverty, it’s the single biggest influence on long-term outcomes.
However, technology is making the task of parenting more complicated.
Knowing the right tech. The right boundaries. Emerging risks. The tools that can help. None of it is easy.
This is why Parent Zone works to support good enough parenting in the digital age.
We advocate for policies that support parents.
We research emerging online harms and trends to understand the challenges.
We consult with policy makers, regulators and Big Tech to improve online environments.
We deliver education and engagement programmes for educators and family-facing professionals, to help families build skills, positive behaviours and digital literacy.
We provide parents with support, advice and information.
We’re the voice that ensures that parenting is not forgotten.
We do all this to improve outcomes for children.
