Evidence, Evaluation & Research
Evidence underpins everything we create and deliver, our resources, training and information. Independent evaluation lets us understand whether our media literacy programmes actually work.
As a social enterprise, our evidence and evaluation work is independently funded, conducted, commissioned and published, not shaped by commercial interests.
It means when we scale our projects and delivery, we do so knowing they work.
Research
How much is too much?
We've been watching the growing complexity of online parental controls and empowerment tools, and the paradoxical pressure they place on parents. Our latest research asked whether these tools are empowering parents or overwhelming them.
New data: Our research reveals how many online parental control tools now exist, and how usable parents actually find them.
Recommendations: Our report calls for more streamlined options, better information, and a code of practice for safety by design.
Consultation
Parenting-friendly policy
Our evidence helps shape our responses to consultations on legislation, providing a voice that advocates for parenting.
Responses: Our evidence is developed and funded by Parent Zone and is independent of any other projects.
Purpose: Our policy briefings explain emerging online trends and harms affecting children and families.
Evaluation
Understanding what works
We don't just deliver our programmes. We independently evaluate them, to understand what really works when it comes to supporting digital family life.
Impact: Our evaluations help us recognise whether programmes work.
Iteration: Understanding impact allows us to refine and grow effectively at scale.
Podcast
Tech Shock tackles all the key issues around online harms and digital family life.
Parent Zone founder Vicki Shotbolt and expert guests answer the difficult questions about technology and the ways it helps – and sometimes harms – families.