For us, parenting comes first.
The reasons are simple. Engaged, consistent, authoritative parenting improves a child’s education, health and opportunities. Next to poverty, it’s the biggest influence on long-term outcomes.
Technology makes parenting much harder. Managing boundaries. Understanding harms. Conflicting advice. None of it is easy.
This is why we focus our work to support effective parenting in the digital age.
Understanding
Evidence
Parenting is often forgotten – whether it is regulation or design. We aim to change this. We put parenting first when researching online harms, consulting with policymakers, or being a critical voice to our tech partners.
Independent Research: We self-fund research into the issues impacting digital family life.
Consultations: We support government to ensure families are better protected and supported online.
Advocacy
Tech Shock
The Online Safety Act has disappointed. Technology is advancing at exponential pace. Between all this, digital family life – whichever shape it takes – needs to keep going. In our Tech Shock podcast, we attempt to make sense of it all.
Leading experts: Our guests are the people making a difference in technology, research, campaigning and policy making.
Difficult subjects: From pornography to gambling, we take on the subjects that matter to parents.
Solutions
Everyday Digital Parenting
Smartphones make rules and boundaries harder to manage and maintain. Games and apps make it harder for children to step away. Financial ecosystems make it harder for families to keep track of spending. Everyday Digital Parenting helps.
Evidence-based: Co-created with specialists in parenting, child behavior and safeguarding.
Practical: Offering straightforward strategies that focus on what works if you're supporting parents.
Explore a library of digital parenting information
From platform guides to parenting ideas, our library supports effective parenting in the digital age.