For us, parenting comes first.


The reasons are simple. Engaged, consistent, authoritative parenting improves a child’s education, health and opportunities. Next to poverty, it’s the biggest influence on long-term outcomes. 

Technology makes parenting much harder. Managing boundaries. Understanding harms. Conflicting advice. None of it is easy.

This is why we focus our work to support effective parenting in the digital age.
 

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Understanding

Evidence 

Parenting is often forgotten – whether it is regulation or design. We aim to change this. We put parenting first when researching online harms, consulting with policymakers, or being a critical voice to our tech partners. 

Independent Research: We self-fund research into the issues impacting digital family life. 

Consultations: We support government to ensure families are better protected and supported online. 

 

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Advocacy

Tech Shock 

The Online Safety Act has disappointed. Technology is advancing at exponential pace. Between all this, digital family life – whichever shape it takes – needs to keep going. In our Tech Shock podcast, we attempt to make sense of it all. 

Leading experts: Our guests are the people making a difference in technology, research, campaigning and policy making.

Difficult subjects: From pornography to gambling, we take on the subjects that matter to parents.

 

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Explore a library of digital parenting information

From platform guides to parenting ideas, our library supports effective parenting in the digital age.

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