Empowering families. Equipping professionals. Evidence-driven.
At Parent Zone, we believe in technology as a force for good. But we also recognise and seek to understand the harms technology facilitates and amplifies. We respond by using evidence to design and deliver professional tools, training and frameworks that help to tackle and prevent these harms.
By testing assumptions and challenging stereotypes, we provide practitioners and parents with the information they need to raise future generations more safely.
Research & Innovation
Child Financial Harms
The digital economy is moving faster than regulation. From loot boxes to exploitative skin-betting, children are on the frontline of online financial risk.
Mission: Developing robust models to shield children from financial harms and exploitation.
Impact: Bridging the gap between gaming, gambling, fraud and parenting.
Frontline Intelligence
Everyday Digital Online Harms
In the rapidly shifting landscape of online harms, "general advice" isn't enough. Our Everyday Digital Online Harms training programme provides family practitioners with real-time, evidence-based intelligence on emerging threats.
Expert-led: Co-created with specialists in child behavior and safeguarding.
Practical: Direct reporting essentials and safeguarding checklists.
Practice-focussed
The Online Risk Guide
In partnership with Barnardo’s, we’ve built the definitive practitioner tool for the digital age, helping to identify emerging risks and how to respond.
Taxonomy of Risks: Our content moves beyond headlines to understand the specific contexts and environments where harm occurs.
Easy-to-Access: Expert advice curated specifically for the workflow of a busy professional.
Podcast
Tech Shock tackles all the key issues around online harms and digital and family life.
Parent Zone founder Vicki Shotbolt and expert guests answer the difficult questions about technology and the ways it helps – and harms – families.