Making media literacy make sense.
Media literacy can be hard to define and explain. Little wonder then that, whether in government strategy or in education, it has struggled to cut through.
But in a world of AI-enhanced disinformation, socially-engineered online financial harms, divisive online narratives, and extreme online influences, media literacy could not be more relevant – for safety, opportunity and democracy.
Media literacy has to work.
That's why we work with policymakers, regulators, grant funders and tech companies to deliver practical training and resources. It's why we work to bridge policy positions and support community practice.
Accessible skills
Everyday Digital
Life Skills is our flagship, independently evaluated media literacy programme.
Training: Self-guided training helps educators and family professionals understand and deliver media literacy.
Resources: Digital tools include an embeddable content feed of media literacy information and resources to work with parents and young people.
Education
Training and resources
We are the largest provider of media literacy education in the UK. Our partnerships mean we can deliver exceptional training and events - at scale - that support a future-proofed UK schools curriculum.
Primary schools: Online safety assemblies and resources with Be Internet Legends.
Secondary schools: Training and workshops with Be Internet Citizens and Experience AI.
Democracy
Informed Voices
Informed Voices is a national media literacy project delivered by Parent Zone and commissioned by Ofcom. It supports young people to make sense of online information and engage with it confidently.
Framing: Focuses on why media literacy matters for young people’s role in democratic life.
Skills: How practical, everyday skills can help them navigate information safely and critically.
Browse
Explore our professional area
Find media literacy resources, our podcast and more resourcess to support professionals.